Syndicated programming on WFLA-TV includes Rachael Ray, The Ellen DeGeneres Show, and Extra. WFLA and WTTA became part of the newly-minted Nexstar Media Group on January 17, 2017. On January 27, 2016, it was announced that what was then known as the Nexstar Broadcasting Group would buy Media General for $4.6 billion.
The deal made WTTA a sister station to WFLA. On August 20, 2014, Media General announced that it would acquire MyNetworkTV affiliate WTTA (channel 38) from Sinclair Broadcast Group.
Following the takeover of the company by the principal staff of LIN Media, Media General's stations, including WFLA, have since migrated to the -based platform and site design previously introduced by LIN, which in turn is now being replaced by Nexstar's own Lakana CMS platform. In January 2013, as a result of the sale, WFLA began outsourcing its digital operations and website to Worldnow, as part of a group deal with the company. Despite the split, the two outlets continued a newsgathering partnership until the Tribune was merged with the Tampa Bay Times in 2016, with their operations adjacent to one another at the downtown Tampa facility. (With the exception of the Tribune, the company's other newspapers went to World Media Enterprises). in October 2012 as part of Media General's selloff of its newspaper holdings in a reorganization to alleviate the company's substantial debt load. WFLA and The Tampa Tribune remained corporate siblings until Media General sold the newspaper to Tampa Media Group Inc. For one day in May 1999, UPN affiliate WTOG (channel 44) housed the operations for WFLA-TV, after a power outage occurred at the station's main studios in Downtown Tampa. That same year, it surged to first place in the Tampa Bay ratings and has stayed there for most of that time, led by one of the most popular anchor teams in the country. Channel 8 reverted to its original WFLA-TV call letters on January 1, 1989. At the time, Federal Communications Commission cross-ownership regulations forced Media General to sell the radio stations however, the company was granted a permanent waiver permitting it to keep The Tampa Tribune and the television station.
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Three years later, Richmond Newspapers changed its name to Media General, and WFLA-TV, the first television station owned and operated by the company, would be the flagship of its broadcasting group for the rest of its existence.ĭue to an FCC regulation in effect at the time that stated that TV and radio stations in the same market, but with different owners had to have differing callsigns, the station's callsign was changed to WXFL on January 19, 1983, after WFLA-AM and -FM were sold (WFLA and WFLZ are currently owned by iHeartMedia).
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In 1966, Richmond Newspapers, publishers of the Richmond Times-Dispatch and part-owner of the Tribune, acquired full control of the paper and the WFLA radio and television stations. Largely because of its newspaper background, it was the early ratings leader in the Tampa market until WTVT (channel 13) passed it for first place in 1962. WFLA-TV has been an NBC affiliate since the station's inception. It was originally owned by The Tampa Tribune, along with WFLA radio ( 970 AM and 93.3 FM, now WFLZ). It is the longest serving television outlet in the Tampa Bay region still in operation, as it signed on less than two years behind UHF outlet WSUN-TV (channel 38), which ceased operations in 1970. Circus performers looking at the new Kaleidoscope camera used by WFLA-TV to film a documentary about the Cristiani family.Ĭhannel 8 first signed on the air on February 14, 1955, with a live broadcast of the Gasparilla Pirate Festival.
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